Head of Product Design

Howdy, we’re Heidi 👋

“The AI startup growing faster than Canva”

That’s what the Financial Review called us. In 18 months, we supported over 73 million patient visits and became one of the fastest-growing companies in the world.

We pivoted from broad healthcare AI to building Earth’s finest AI Care Partner. Today, we support over 2 million patient sessions weekly across 116 countries and over 110 languages. Hundreds of thousands of clinicians use Heidi to complete documentation.

Our mission is simple: strengthen the human connection at the heart of healthcare.

We’ve found product-market fit with individual clinicians through our freemium medical scribe, transforming unstructured clinical visits into structured text artefacts. Clinicians and organizations quite like it. Now, we embark upon consuming more than just documentation. Every new job a clinician delegates to Heidi makes patients feel more attended to, cleans up health system logjams, and lets clinicians be clinicians again.

That’s where you come in.

The role

We’re looking for a Head of Product Design who still designs. Someone who raises the team’s craft by being in the file with them.

You will own the design discipline at Heidi. The team, the system, the standards, and the taste. A growing number of product designers work across our clinical pods. Your job is to raise each of them and make the product feel like the work of one person.

You’ll partner with the Head of Brand to keep product and brand expression coherent across every surface. You’ll work with PMs and engineering leads to translate complex clinical workflows into experiences clinicians trust on instinct. You’ll know when to push back on scope, when to trust an engineering constraint, and when to take something to production yourself.

This role will be based in either our Sydney or Melbourne office.

We don’t care about logos. Show us what you’ve made and the team you’ve grown.

What you’ll do

• Own design strategy and vision across Heidi’s product suite, setting the quality bar and being held accountable to it

• Lead, hire, and develop product designers embedded across clinical pods

• Define how design works at Heidi: team architecture, ways of working, and how the discipline earns its seat in product strategy

• Set craft standards through your own work; when something needs to improve, you show what good looks like in the file

• Own and evolve Heidi’s design system as product infrastructure: components, tokens, and patterns that make consistency the default without sacrificing craft

• Partner with the Head of Brand to keep product and brand experience coherent across every customer touchpoint

• Work with PMs and engineering leads on complex clinical workflows, bringing design into strategy conversations before they become engineering problems

• Run critiques that produce measurable improvement before anything ships

• Hold design quality sign-off across all shipped surfaces; your eye is the last filter before anything reaches clinicians

What you’ll need

• 8+ years in product design, including 3+ years leading design teams, though we care more about what you’ve built than years on the clock

• A romantic streak about software and a belief that great design transforms someone’s day

• Your portfolio shows craft in every frame

• You’ve built or evolved a design system that a team of 5+ actually used

• You build with AI tools (Cursor, Claude, whatever ships faster) and can show what you’ve made with them

• Fluency with core LLM concepts and systems (prompting, fine-tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable user-facing products

• You default to building over requesting

• Strong opinions, weakly held; you’ll shift the room when you’re right

• Data fluency with diagnostic teeth; you can read engagement data and distinguish a design problem from a product problem

If you answer ‘NO’ to these questions, this may not be the job for you:

• Are you geeky about software?

• Are you good at games?

• Did you have a weird teenage hobby?

• Are you able to execute without a legion of data analysts and research coordinators at your beck and call?

• Does the prospect of making health systems a lot nicer make you feel fuzzy inside?

Why Heidi?

Our health systems hurt everybody. Systems are log-jammed, clinicians’ lives degrade in quality, and patients churn through the meat-grinder.

This is neither a special nor interesting insight.

However, it means we’re solving a real problem. Hundreds of thousands of clinicians use Heidi. Every clinician using Heidi gets hours back in their day. This is the starting point to build the product of your dreams: immense distribution, and a world of potential.

You’ll join a team that doesn’t celebrate fundraise milestones, imaginary valuations, and glossy PR. We live and breathe the pain of modern health systems, and won’t rest until we’ve exacted the change we’d like to see. We’re medicos, engineers, and designers who’ve felt (on every side of the equation) what non-care feels like - the moral and practical toll as a provider or receiver.

The bad news is it’s not an easy job - you will tear your hair out more than once. Modern technology company concepts don’t transpose unto healthcare easily. The lows are really low.

The good news is you will trust and admire everybody you work with, and rest easy knowing you’re doing THE defining work of your career. The highs are blindingly high.

Heidi will take care of you. We offer a generous $500 annual development budget and serious equity.

True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we don’t track hours or micromanage - you’re trusted to perform. We value mental health and adapt to your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.